Prada have released their SS12 advertising campaign, producing an exciting fashion film shot by Steven Meisel. Clearly influenced by the 1950’s, the film is set in an American gas station showing off some impressive cars that match the models outfits. The models are shown parading around the station listening to varied music from different eras, revealing pastel shades and clashing prints that were previously seen in catwalk shows (watch the video below).
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